AlterNet's mission
AlterNet is an award-winning news magazine and online community that creates original journalism and amplifies the best from hundreds of other independent media sources. AlterNet's goal is to inspire action and advocacy on the environment, human rights and civil liberties, social justice, the media, healthcare issues, and more. Since its inception in 1998, AlterNet.org has grown dramatically to keep pace with public demand for independent news. We provide free online content to millions of readers, serving as a trusted filter, keeping our vast audience well informed and engaged, helping them navigate a culture of information overload, and providing an alternative to the onslaught of commercial media.
Strong content
AlterNet publishes grassroots success stories and inspiring narratives along with compelling policy critiques, research reports, and expert analysis. We emphasize viable solutions to persistent social problems. Our editorial mix underscores a commitment to equity, equality, and global stewardship, and to making connections across generational, ethnic, and thematic lines.
Huge Readers and Reach
AlterNet receives more than one million unique monthly visits and more than seven million monthly visits to the page. AlterNet readers understand a solid foundation that helps virally spread AlterNet content to their networks by sending stories and sending links via email. Many of AlterNet's readers come from search engines (like Google) and news aggregator sites (like Flipboard), a testament to the fact that AlterNet goes beyond the typical "chorus" of progressive readers.
Building a strong community and influence on the web
AlterNet is successful in building community as well as influence. More than 30,000 commenters are registered on the site, and many of our stories receive hundreds of comments from these dedicated readers.
STRATEGIC JOURNALISM
AlterNet has developed a unique journalism model to deal with the failures of the corporate media, as well as the vitriol and disinformation of the right-wing media, especially the "hate speech" media. Not only do we keep our readers highly informed on a wide range of topics, drawn from hundreds of experts and sources, but we also provide laser focus on the most important topics of the day. We offer our readers comprehensive information, a positive vision for the future and concrete action steps towards change. AlterNet believes that the media should have a higher purpose beyond the essential goal of keeping people informed. We insist on playing an active role in helping our community channel its energy towards change.
