MOV is a video format that has been created by Apple. It is a container format that is popularly known as QuickTime. Should users wish to play videos and movies available in this file type on other platforms, they have to convert them into other compatible formats. The Free MOV Converter is one tool which facilitates the same. It is software that supports a number of video types. Some of these include MP4, AVI, 3GP, FLV, etc.